The Security Catalyst

(after reading that title, are you singing the theme to Love Boat yet? If you are, and you miss the program go watch a full episode now: http://www.cbs.com/classics/the_love_boat/)

The book is being printed (finally!). The preview copies are being mailed out. And we have been in the same spot for a few weeks now. It is time to load up the coach and head back out on the roads! Our “ship” is not as big as the Love Boat, but the adventures never cease, and we’re ready for the next one.

What was initially conceived to be the “Campaign Across America” has evolved into the more appropriate “Catalyst onTour.” We have the “tour bus” and a desire to see as much of the country as we can. Unlike a rock band going on tour, we have more of a grass-roots approach and a powerful message: each of us makes a difference when it comes to protecting our information, our identities, our children. As the tour rolls on, we seek to bring that message of optimism and support door-to-door. Seriously.

To better explain the Catalyst onTour concept, approach and benefits to business, families and even potential sponsors we are in the process of setting up the catalyst onTour website (hopefully before we leave again in July; it’s next after we update the book website). Minimally, this site will allow you to keep in touch and join (if only virtually) our efforts through writing, pictures, audio and video – and ask questions, make suggestions and otherwise get involved and make a difference!

The July/August Route
RVs are fluid. So the final route is a bit up for negotiation right now (and quite frankly, if you’re on the way and would like to work with me, you can easily influence the route). We expect to leave near the end of July and may actually start with a brief stop in Hershey, PA (home of Hershey Chocolate and Hershey Park). Then we’re heading toward Las Vegas. After our stop in Arizona, we may head up the West Coast into California, or we may head back East across Texas, into Tennessee, Georgia and then back up North to New York. Then again, anything can and does work when in an RV (try doing that in a plane!).

Tour Leg Anchor Events
This tour leg is currently being anchored by two events with fixed dates:

• Black Hat in Las Vegas for some semi-private events: August 4-7
• Sierra Vista, AZ (private event) week of August 11 - 15

Potential Cities and Stops Along the Way
While we have traveled the length of Route 80 before (though not on this trip), this will be an exciting opportunity to see some new cities (and welcome the family to some new States). Potential stops include:

• Des Moines, IA
• Omaha, NE
• Denver, C)
• Phoenix, AZ

On the way home, we have a lot of options - so if you are somewhere between Arizona and Upstate NY - let us know and we will try to work something out. We are currently planning to circle back to Upstate NY during the first week of September. This gives us a few weeks home before setting out on a series of speaking engagements and client working sessions, a potential trip to Orlando and whatever else influences some onTour segments.
In the meantime, if you want to get an advance copy of the book, learn more about how the tour can help you meet your goals (for example, awareness), raise your profile or even energize your team before the fall… give us a call (800.996.8351) or send me an email (securitycatalyst /shift-2/ gmail.com).

Technorati Tags: catalyst, catalyst onTour, blackhat

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