Michael Santarcangelo Interviewed at Microsoft Small Business Summit (Segment 2)
Posted by Michael Santarcangelo on March 20, 2009 · Leave a Comment 
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Join Michael Santarcangelo as he reveals essentials for businesses to protect their information. Michael was a featured guest at the Microsoft Small Business Summit to share strategies from his book, Into the Breach: Protect Your Business by Managing People, Information and Risk. In this second segment, Michael continues the explanation of the steps businesses must take to protect information, then reveals how the Catalyst Method(tm) explained in his book allows businesses to reduce costs and even increase revenue!
Michael connects with people, shifts their thinking and creates situations where individuals are naturally inspired to change their behaviors. As a bridge between technology and the user experience, Michael focuses on the positive – acknowledging the good work of the users, amplifying their actions and revealing to them they have the power – and the responsibility – to act to protect information. With wit and clarity, he freely shares unique insights, innovative approaches and effective solutions that are informed by both experience and research.
