When current materials miss the mark
Effective communication is a process, not a product. Successful efforts take multiple factors into account, and no two situations are exactly the same. When an initial attempt does not seem to work, or fails to produce the desired response, maybe it just needs a makeover – an upgrade to effective communication.
Building on existing work honors the effort invested, draws on current success, and relies on adapting the process based on the art and science of effective communication to engage the audience, demonstrate business value and influence change.
Trust in the experience of Michael Santarcangelo to guide discovery of the elements necessary to achieve effective communication. The results often explain the necessary adjustments to realize the expected outcomes. From that insight, Michael is able to build a plan for the upgrade and lead the necessary changes.
Creator of the System to Effectively Communicate Value, Michael brings nearly two decades of understanding and making the complex accessible, and over a decade of using the art and science of effective communication to create the right message, deliver each message in the right way, and successfully navigating messages to mutual understanding.
Any materials are eligible for an upgrade
The process of assessing, analyzing, and upgrading existing materials to effective communication is easily adapted for a variety of materials and programs, including: awareness campaigns, briefings (vendor and internal –especially for project and budget requests), presentations, training, and even small gatherings and produced events.
When effective communication means the difference between success and failure, sometimes the best option is a makeover. Not only is this generally a more cost-effective way to satisfy expected outcomes, it also provides an opportunity to involve key communicators in the process – acknowledging their work, sharing new insights and improving the outcome, together.
Adapted and tailored to each outcome
Each situation is unique, and each production effort tailored to the specific environment, outcomes and specifics of the situation. When appropriate, solutions include a blend of training, creation, delivery and support for navigation, measurement and future improvement.
Popular programs to consider include:
- Communication Makeover Program
- Better Briefing Program
Connect with Michael today to discuss the challenge of current materials and explore the opportunity to upgrade to effective communication.