The Hidden Cost of Freeware: a Mind Changed

Is freeware really free?

Threats change. Solutions evolve. We no longer only face viruses, but now must contend with a multitude of attacks and other “bad things.” Whether speaking from the platform or offering our “Building Your Family Safety Net” seminar, here are the most important five actions for home computer protection (we handle networking and other elements in a different segment):

1.     Install and use a personal firewall

2.     Install and use anti-virus (and other protections, like anti-spyware, etc.)

3.     Select and use good passwords

4.     Use a regular user account instead of the administrative account

5.     Backup (and test) regularly

After sharing the list, a common question asked is, “What programs and brand should I use to protect my computer? From the platform, I work to remain neutral on brands and explain that using the solution is what counts – by keeping the program updated. That extended to freeware solutions, too. After all, this was a way to remain independent and still provide value, right?

Turns out my education is in social science with an emphasis on applied economics. Along the way, I wondered, out loud, if freeware was actually free. Economically speaking – which makes more sense – paying for a solution or building a “suite” to protect a PC from freely available solutions?

I recently had the opportunity to step back, put myself in the shoes of a user and experience the difference between piecing together a freeware suite versus a paid solution. This was a chance to step outside of my own expertise and beliefs and approach the situation with a fresh mind. As a professional speaker, I questioned whether I should be staying neutral and agnostic, or if I could provide more insights to help people make a better decision.

My experience and findings actually surprised me – and shifted not only my thinking, but also the recommendations I make from the platform and when working with family, friends and groups of people. Keep reading to learn about my experience in learning that freeware isn’t free, and actually may cost more – and create more hassle – than a current paid solution.

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Quick note: I will be releasing a podcast with more insights tomorrow, along with the final report from my efforts. Check back for links and insights tomorrow.

 

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