I take the stage today to share some insights on “Awareness that Works” – live in Nashville, TN. In the event you were unable to join me in Nashville (or even if you did), we can keep the conversation going tomorrow during the first Catalyst Live! talkcast: Join me on Friday – September 19th – [...]
Catalyst Live! Talkcast – Friday
September 15, 2008 By
Join me on Friday – September 19th – at 2pm ET (11am PT) for Catalyst Live! – a live chat hosted by Michael Santarcangelo. This week, we look deeper into my recent freeware experience and welcome Dave Cole from Symantec to the call. I’ll be monitoring twitter and the talkshoe client during the call, allowing [...]
The Hidden Cost of Freeware: a Mind Changed
September 2, 2008 By
I recently had the opportunity to step back, put myself in the shoes of a user and experience the difference between piecing together a freeware suite versus a paid solution. This was a chance to step outside of my own expertise and beliefs and approach the situation with a fresh mind. As a professional speaker, I questioned whether I should be staying neutral and agnostic, or if I could provide more insights to help people make a better decision.
My experience and findings actually surprised me – and shifted not only my thinking, but also the recommendations I make from the platform and when working with family, friends and groups of people. Keep reading to learn about my experience in learning that freeware isn’t free, and actually may cost more – and create more hassle – than a current paid solution.
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