Join Michael Santarcangelo as he reveals essentials for businesses to protect their information. Michael was a featured guest at the Microsoft Small Business Summit to share strategies from his book, Into the Breach: Protect Your Business by Managing People, Information and Risk. In this second segment, Michael continues the explanation of the steps businesses must take to protect information, then reveals how the Catalyst Method(tm) explained in his book allows businesses to reduce costs and even increase revenue!

You can follow along live! At this link:

http://www.microsoft.com/smallbusiness/summit/

I am a day 2 speaker – with an impressive lineup of guests:

http://www.microsoft.com/smallbusiness/summit/guests.aspx

This is a live program, but I have been working with the producers for a few weeks now – and I am excited about the questions, thought process and opportunity to share some different thinking about what businesses need to do to protect them. More, we’re also going to explore how the right approach to protecting your business can actually save money and increase the opportunity for more revenue (as outlined in Into the Breach). To me, that’s a really cool conversation.

I hope you check it out. I look forward to the opportunity continue to conversations through this blog, the podcast(s) and as we fire up the diesel and head out on the road again (Friday – next stop, Kansas City!).