I am a believer in the power of “media 2.0″ (or whatever name you happen to like calling it). I really enjoyed reading All Software Should Be Social – it really hit home with me in terms of thinking about how to create a more personal approach to really anything. This quote really made sense [...]

It’s no secret that I am an “expert who speaks on the topic of preventing breaches and protecting information” (notice how that was crafted – I’m not a speaker, I’m an expert who speaks. We can argue about the meaning of expert later – but I’m certainly passionate!). I love what I do – and [...]

I’ve been carrying this burden around for years… See, I believe in our users. I believe in their brilliance. I believe they just want to get their job done. And throughout my career, I have also believed that by getting engaged, we can make a difference. I have never really engaged in “user bashing” and [...]

Yesterday I wrote about the need to consider how we sell security – and mentioned a bit about marketing, selling, etc. Well, ‘arthur’ at Emergent Chaos (great blog, btw), posted a more succinct view today, called “Not Selling, but Marketing.” Take a read here: http://www.emergentchaos.com/archives/2007/02/not_selling_but_marketing.html And it was Kathy Sierra that gave me that awesome [...]

I’ve been sharing more about effective communication and marketing – and the importance that it has for those of us who practice security (well, for anyone, really). I heard a great quote the other day, but I don’t recall who it is attributed to (sorry): “Marketing should be education, education should be marketing.” Turns out [...]

If you are a security professional, then whether you like it or not, you are in a position of sales and marketing. The challenge we face has always been deeper than figuring out what to do — we have to be able to effectively communicate that to our managers, our colleagues and our users/clients. I [...]