Michael Santarcangelo delivers Awareness that Works™
by Dennis Kuntz Most people like attention. Just like we did when we were kids, to get that attention we sometimes engage in good behavior and sometimes in bad behavior. As a parent I know that a sound approach is to focus on and reward the good behavior, while not giving the attention sought via [...]
by Carl Anctil Background: A few months ago, Microsoft released (and silently installed through Windows Update) a .NET Framework Assistant add-on for the Firefox web browser. Microsoft installed this add-on to Firefox without warning the user that the add-on would be installed as part of the .NET Framework 3.5 Service Pack 1. Security professionals, bloggers, [...]
by Aaron Titus The FTC recently announced new guidelines requiring bloggers to disclose when they get freebies in exchange for reviews. Adopted by a vote of 4-0, this is the first update of the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising in 29 years. The rules go into effect on December [...]
by Carl Anctil The perceptions and concerns we have about disclosing to much personal information have a direct link between the sharing and the openness of collaboration. When peering is added to the equation, we end up with what we have today, which is often referred to as Web 2.0. The debut of dynamic content [...]
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