When it happens to you (and it will happen), will you be ready?
Posted by Michael Santarcangelo on December 10, 2008 · 1 Comment 
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BrightTALK has invited me to share insights and research from Into the Breach next Tuesday, 3:30p (Eastern) in a focused discussion. There is no charge for you to attend, and no sales pitch from me. No death by powerpoint, either.
Instead, join me for an interactive look at the real challenges we face when it comes to protecting information, along with some suggestions on what we can do about it in 2009 (and beyond). I promise this will be a worthy investment of your hour – and you don’t even have to reach into your pocket.
To sweeten the deal, we’ll be offering free copies of Into the Breach at the end of the talk. What have you got to lose? Think about what you can gain!
Details
Tuesday, December 16, 3:30p Eastern
59 minutes long
Link: http://www.brighttalk.com/webcasts/1707/attend
Program Overview
Data Breach — It Can Happen to You (When You Think it Won’t)
Over 300 million records have been breached since 2005 — more records have been breached than people that live in the United States. It is reported that 1 in 9 adults have had their personal information compromised. We face an epidemic that requires a shift in thinking and a change in behavior. Individuals hold the key to success.
What would you do if you walked into your office, house or to your car to find your laptop, Blackberry and confidential documents stolen? Would your customer’s or your personal information be safe?
Join Michael Santarcangelo (click here for bio), author of Into the Breach: Protect Your Business by Managing People, Information and Risk on a guided journey Into the Breach to reveal the real problem – a paradoxical human challenge – and how to take back control. Learn how to get results that change the way people protect information with a powerful approach any organization can implement immediately.
In these uncertain times, companies can no longer afford to ignore the real problem and increased risk. Into the Breach provides the essential insights to properly address these challenges without doing more harm. The results-oriented strategy revealed lays out a path to improved protection and:
· Improved revenue opportunities
· The ability to maximize budgets effectively while bolstering the bottom line
· A better way to manage people, information and risk
Michael connects with people, shifts their thinking and creates situations where individuals are naturally inspired to change their behaviors. As a bridge between technology and the user experience, Michael focuses on the positive – acknowledging the good work of the users, amplifying their actions and revealing to them they have the power – and the responsibility – to act to protect information. With wit and clarity, he freely shares unique insights, innovative approaches and effective solutions that are informed by both experience and research.
Looking forward to it. Sounds like a great opportunity to hear how Into the Breach relates to the current trends.